feat: align site to ICP brand guidelines v2#186
Merged
Conversation
Applies the ICP brand design and voice guidelines to the website. Design tokens: corrects colors to brand values (parchment #faf9f5, rust #a8482b, ink #1a1a1a, hairline #e7e3da), adds JetBrains Mono to the font stack, fixes container/prose max-widths (1280px / 720px), and sets line- height to 1.55. CTAs become pill-shaped with rust fill. Stat numbers use JetBrains Mono. Eyebrow and category labels use --fg-secondary. Dark mode: switched from prefers-color-scheme auto-switch to explicit data-theme="dark" / data-theme="light". Adds a sun/moon toggle to the header with localStorage persistence; defaults to dark on first visit. Adds [data-theme="light"] override block for when a toggle sets it. CLAUDE.md records the docs-site exception to the brand's light-default rule. Copy: removes all em-dashes from rendered output (replaced with commas, colons, or periods). Heading italic moved from adverb to subject noun "agents". Removes body-copy italic stress in how-it-works. Page titles switch separator from em-dash to colon. OG image: removes non-brand circle decorations, updates to "ICP Skills" short form, regenerates og-image.png from SVG (social platforms don't support SVG for og:image), and flips the og:image meta tag to the PNG. Brand skills: adds .brand/icp-brand-voice/SKILL.md and .brand/icp-brand-design/SKILL.md as internal agent guidelines (not published to the site). CLAUDE.md updated to require reading them before any website changes.
Skill Validation ReportNo skill files were changed in this PR — validation skipped. |
lwshang
approved these changes
May 8, 2026
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment
Add this suggestion to a batch that can be applied as a single commit.This suggestion is invalid because no changes were made to the code.Suggestions cannot be applied while the pull request is closed.Suggestions cannot be applied while viewing a subset of changes.Only one suggestion per line can be applied in a batch.Add this suggestion to a batch that can be applied as a single commit.Applying suggestions on deleted lines is not supported.You must change the existing code in this line in order to create a valid suggestion.Outdated suggestions cannot be applied.This suggestion has been applied or marked resolved.Suggestions cannot be applied from pending reviews.Suggestions cannot be applied on multi-line comments.Suggestions cannot be applied while the pull request is queued to merge.Suggestion cannot be applied right now. Please check back later.
Summary
#faf9f5, rust#a8482b, ink#1a1a1a), adds JetBrains Mono, fixes container/prose max-widths, line-height1.55. CTAs become pill-shaped with rust fill. Stat numbers use JetBrains Mono.prefers-color-schemeauto-switch with explicitdata-themetoggle. Sun/moon button in the header, defaults to dark, persists inlocalStorage.og-image.pngfrom SVG, flipsog:imagemeta tag to PNG (social platforms don't support SVG)..brand/icp-brand-voice/SKILL.mdand.brand/icp-brand-design/SKILL.mdas internal agent guidelines (not published).CLAUDE.mdupdated to require reading them before any website changes.